Oman Air honoured with APEX WORLD CLASS™ for second consecutive year

Oman Saturday 13/September/2025 19:43 PM
By: Times News Service
Oman Air honoured with APEX WORLD CLASS™ for second consecutive year

Muscat: Oman Air, the national carrier of the Sultanate of Oman, has been awarded the 2026 APEX WORLD CLASS™ award, marking the second consecutive year it has earned the prestigious accolade. Accredited and issued by the Airline Passenger Experience Association (APEX), the largest international airline association dedicated to passengers, the award is widely regarded as the highest benchmark in aviation. Airlines are judged across multiple dimensions and attributes of the guest experience including space, comfort, personal attention, fine cuisine, and presentation.

Renata Rached, Oman Air’s Vice President of Guest Experience, Loyalty & Brand, who received the award during the APEX Global Expo in California, US, said, “We are deeply honoured to receive the 2026 APEX WORLD CLASS™ award for the second year in a row. This recognition reaffirms our mission to deliver a journey that blends the highest standards of service excellence with heartfelt Omani hospitality. It’s a tribute to every member of our team, whose dedication ensures that Oman Air continues to stand among the world’s most respected airlines. The award not only celebrates our past achievements but also inspires us to keep raising the bar for our guest experience.”

To be awarded APEX WORLD CLASS™, airlines must qualify through an audit spanning across twenty dimensions that matter most to travellers today, such as brand integrity, engagement, intensity of hospitality, personalisation, comfort, connectivity and, under F&B execution, the eye appeal and taste profile of onboard cuisine. Audits are conducted by industry professionals from YATES+, a leading guest experience transformation consultancy, and then peer-reviewed and validated by an expert and the governing board.

Since receiving the 2025 award, Oman Air has continued to refine its service offerings and customer experience initiatives. The airline recently introduced a robust Net Promoter Score (NPS) feedback system, enabling it to continuously monitor and refine every touchpoint across the guest journey. In June, Oman Air was also recognised at the APEX 2025 Awards, receiving accolades for Best Food & Beverage and Best Cabin Service in the Middle East.