Monday 12 / May / 2025
Muscat--- HH Sayyid Bilarab bin Haitham Al Said, Honorary President of the Programme of Omani Promising Startups (POPS), today visited "eMushrif," one of the leading startups in the logistics technology sector. The company specializes in providing safe and smart school transportation solutions using the latest technologies related to student safety, as well as IoT and artificial intelligence (AI). This visit reflects His Highness's commitment to supporting and empowering Omani startups and enhancing their role in the national economy.
During the visit, HH Sayyid Bilarab reviewed the company’s key solutions for student safety in school buses, including the integration of smart electronic devices that allow parents and service providers to monitor their children’s routes and safety through smartphone applications, IoT technologies, AI, and big data analytics.
The company also presented its expansion plans across several regional countries, with offices and subsidiaries in the United Arab Emirates, the Kingdom of Saudi Arabia, the State of Kuwait, the Arab Republic of Egypt, the People’s Republic of China, and the Republic of Türkiye.
At the conclusion of the visit, HH Sayyid Bilarab commended the company’s efforts in advanced technologies and its achievements in technological progress and regional expansion. He emphasized the vital role startups play in fostering innovation and building a sustainable economic future.
Accompanying HH Sayyid Bilarab during the visit were Dr. Rahma bint Ibrahim Al-Mahrouqi, Minister of Higher Education, Research, and Innovation; Halima bint Rashid Al-Zarei, Chairperson of the Authority for Small and Medium Enterprises Development (ASMED); and Said bin Abdullah Al Mantheri, CEO of Oman Information and Communications Technology Group (ITHCA).
This visit is part of a series of engagements undertaken by HH Sayyid Bilarab in support of startups, following his previous visit to "Thawani" last April to review its specialized digital financial solutions and services.
