Campaign to boost tourism Oman launched

Muscat: In line with Oman’s efforts to become a leading global destination for business and leisure by 2040 under the Oman Tourism Strategy, the Ministry recently launched a major marketing campaign in partnership with Holidayfactory.com.
The campaign highlights Oman’s most attractive historical sites, featuring the richness of Oman’s ancient culture and civilization, through a series of marketing and promotional offers, and is seen as a way to boost cultural awareness and enhance tourism development.
The tie-up with Holidayfactory.com, a premium-experience travel website based in the UAE, is testament to the Sultanate’s distinct advantage as a destination of choice in the GCC and Arab region. It strengthens the Ministry’s moves to increase partnership with the private sector to cement Oman’s leading position on the global tourism map.