Monday 13 / October / 2025
First session on Tourism & Hospitality kicks off international campaign to attract investors
Muscat– The Oman American Business Council (OABC) – AmCham Oman – the official affiliate of the U.S. Chamber of Commerce in Oman, has launched the Oman Edge: Trade & Investment Series—a six-part initiative designed to amplify Oman’s competitive advantages and share investor-ready opportunities with international markets.
The series answers the essential question: “Why Oman?” Each edition highlights a priority sector, convenes leading voices, and delivers content that is distributed worldwide through AmCham Oman’s partnerships with the U.S. Chamber of Commerce, the Global Chamber, and AmCham networks.
Tourism & Hospitality Launch
The opening session on Tourism & Hospitality, held at the National Bank of Oman, brought together leaders from government, investment, and hospitality for a forward-looking conversation on Oman's "Tourism Edge."
The program began with welcome remarks from Fouad Eid, Vice President of AmCham Oman, followed by an investment outlook from Michael Kuhn, Associate Partner at Crowe Horwath. A high-level panel discussion, moderated by Rebecca Olson, CEO of AmCham Oman, featured H.E. Azzan Al Busaidi, Undersecretary for Tourism at the Ministry of Heritage & Tourism and Chair of Omran Group; Dr. Lubna Al Mazroei, Head of Tourism Investments at the Oman Investment Authority; Samir Messaoudi, General Manager of JW Marriott Muscat & Head of the Marriott Business Council Oman; and Wael Al Lawati, CEO of Muriya Tourism Development.
Panelists highlighted Oman’s new holiday-home initiative — the launch of a program that legally allows holiday-home rentals in Integrated Tourism Complexes (ITCs), with potential for a broader rollout to come, Club Med’s first resort in Oman, the upcoming Astro Resort at Jebel Shams as a first-of-its-kind destination for the region, and a pipeline of innovative, investor-ready opportunities.
Among the attendees were general managers from leading hotels, investment houses, and students from Sultan Qaboos University’s Tourism Department, who had the opportunity to ask the first two questions of the day. While the in-room dialogue was vibrant, the real impact lies in the global amplification of these discussions—ensuring Oman’s opportunities reach U.S. and international investors.
Beyond the Room: Global Reach
“Oman Edge was created to showcase what truly sets Oman apart in today’s competitive landscape,” said Ali Daud, Founder and Chairman of AmCham Oman. “Each session uncovers opportunities where Oman has a unique advantage—and ensures those opportunities are shared globally with the people who can act on them.”
Fouad Eid, VP of AmCham Oman, added: “We wanted to provide a platform to showcase Oman’s unique selling points and opportunities in a straightforward and specific way to both local and foreign investors. With this series, we can create excitement and awareness among the investment community, close and far.”
Rebecca Olson, CEO of AmCham Oman, emphasized: “This launch is only the first step. What matters most is that the insights and opportunities presented here are amplified through our global networks so Oman’s story is heard worldwide.”
Looking Ahead
Following the Tourism & Hospitality launch, the Oman Edge: Trade & Investment Series will spotlight additional high-impact sectors including: Digital Economy, Energy, Logistics & Communications, Technology, and Smart Farming & Fisheries. Each session will convene leaders, spark meaningful dialogue, and share Oman’s investment opportunities with the world.
Those interested in attending upcoming sessions may write to [email protected].
