Ministry to organise tourism promotional events in India

Muscat: The Ministry of Heritage and Tourism will organise promotional workshops in Jaipur, India, on Monday, as part of its ongoing efforts to enhance the Sultanate of Oman's presence in regional and international tourism markets and highlight its diverse assets and tourism opportunities.

The workshop aims to showcase the Sultanate of Oman as a distinct tourist destination in the Middle East, attracting visitors with its unique geographical diversity, historical and cultural depth, and safe and stable environment.

The event will include face-to-face meetings with India's leading travel and tourism agents, airline representatives, and specialised media outlets, with the aim of building strategic partnerships and introducing them to Oman's tourism product and the opportunities available in various sectors, including wedding tourism, adventure tourism, heritage tourism, hospitality, cruise tourism, and conference and incentive tourism.

The workshop will be accompanied by visual presentations and introductory publications, in addition to interactive sessions presented by the participating Omani delegation, which includes a number of representatives from Omani tourism sector institutions and establishments.

The aim is to facilitate bilateral business meetings with their Indian counterparts and to offer tailored tourism programmes and options that suit various groups and interests.

This promotional campaign is part of the Ministry of Heritage and Tourism's plans to diversify tourism export markets and increase the number of visitors to the Sultanate of Oman.

Recent years have witnessed steady growth in the number of tourists from India, supported by visa facilitation, increased air connectivity, and expanded cooperation between Omani companies and their Indian counterparts.

The Indian market is a priority market within the Ministry of Heritage and Tourism's promotional plan, given the growing demand for outbound tourism there, in addition to the growing cultural and economic ties between the two countries.

Through these initiatives, the Sultanate of Oman seeks to consolidate its position as a leading and sustainable tourism destination and enhance engagement with target markets. This will contribute to achieving the objectives of the tourism promotional strategy and support the Oman Vision 2040's objectives of diversifying the national economy and strengthening the tourism sector as a driver of growth.