Ayn platform showcases media, public awareness services during Khareef Dhofar 2025

Salalah: Ayn platform, an active arm of the Ministry of Information, boasts strong presence at the 2025 Khareef Dhofar (monsoon) season's festival now underway in the Governorate of Dhofar.

Ayn platform is introducing visitors to media services that shed light on Dhofar Governorate’s tourism landmarks and cultural and humanitarian assets. Through its digital presence, Ayn platform is enhancing the community’s interaction in different ways, including a “Child Interface”, an Interactive Digital Competition and on-the-spot radio and TV transmission.

The Child Interface presents a visual programme featuring environmental adventures and field explorations in Dhofar Governorate. It develops learning skills, fosters cultural belonging and highlights entertainment content that responds to families’ educational and innovative aspirations.

The Child Interface also showcases electronic services that target children, including audiobooks and animated cartoons. It programmes, which run until 3 August, focus on entertainment and educational content that expands young people's awareness and intellectual potential.

Ayn Platform’s Interactive Digital Competition includes a set of cultural and tourism questions aimed at consolidating the Omani identity. It engages participants to local heritage in a simplified and attractive manner.

The platform also offers online broadcasts of all radio and television programmes related to the Khareef season, with a dedicated category titled "Khareef Dhofar". This reflects the platform’s vital role in highlighting the Sultanate of Oman's presence on the regional and global arenas.

To support the season's digital coverage, short video segments were produced. They highlight the beauty of nature through aerial photography techniques (using drones). In this context, interviews are made with visitors from people from different nationalities, in different languages, thus ensuring access for local and international audiences.

Ayn platform serves as one of the Ministry of Information's initiatives that embody Oman Vision 2040. It keeps pace with the Sultanate of Oman’s digital transition. It dedicates digital space to Khareef Dhofar festival in eight languages, along with translated captions of images and articles highlighting the governorate's events and tourist attractions.