Ericsson opens distribution centre in Dubai

Muscat: Ericsson has officially inaugurated its Mena (Middle East and North Africa) region’s first telecom equipment hardware and software distribution centre in Dubai South.
The inauguration ceremony was held under the patronage and in the presence of Sheikh Ahmed bin Saeed Al Maktoum, chairman and chief executive of Emirates Airline and Group, Dubai Aviation City, and Khalifa Al Zaffin, executive chairman, Dubai Aviation City Corporation.
‘Ericsson Supply Centre’ for the Middle East region is the first distribution centre globally that will have hardware assembly and software load implemented at the same location.
The globally connected supply centre will bring Ericsson’s global innovation closer to its customers in the region allowing them easy access to Ericsson’s latest innovation with timely delivery and high quality.
Rafiah Ibrahim, president of Ericsson, Middle East and Africa region, said, “At Ericsson, we are committed to the development of the technology sector in the Middle East and Africa, and we want to champion this region as leaders in the market. We are spurring an increasing networked society in the Middle East as we expand our services and solutions to support the evolving requirements of our customers.”
Ericsson Supply Centre is a customer specific solution and it is implemented to further improve assembly of hardware and software based on customer needs. The regional hub will support countries in the Middle East and Africa, and the setup is based on postponing the hardware assembly to a later stage in the supply chain.
The centre concept offers mobile operators higher return on investment (ROI). This is achieved through shorter network rollout time and improved end-customer satisfaction. The center concept strives to achieve flexibility in time, volume and configuration. The flexibility allows the mobile operator to make decisions at a later stage and thereby adapt to a changing end-customer demand.
The inauguration event was held on December 7 at the Ericsson Supply Centre in the Logistics District in Dubai South, Dubai and was attended by senior government officials from UAE authorities as well as top executives from Ericsson and its partners in the region.