Muscat: Continuing its efforts to enrich customer experience, Oman Investment and Finance Co (Khedmah), a leading Investment and Services Companies in Oman, recently signed an agreement with Simpa Marketing Research.
Under the agreement, a survey will be conducted to find the latest trends in the market and aspirations of consumers. Additionally, the survey shall evaluate clients’ satisfaction levels with Khedmah’s services.
The agreement was signed by Saud Ahmed Al Siyabi, Chief Operating Officer of OIFC, and Suhail Khan, General Manager of Simpa Marketing Research.
Furthermore, Simpa will implement surveys that target various segments of Khedmah’s clients and gauge their satisfaction on the company’s services such as electricity, water and telecommunication bill payment as well as phone recharge and electricity prepaid meter.
Furthermore, it will conduct questionnaires and interviews that evaluate customer experiences and showcase their aspirations. Ultimately, it shall submit a comprehensive and detailed report exhibiting outcomes and recommendations to OIFC.
“As part of its customer-centric approach, Khedmah aspires to constantly improve customer satisfaction by enhancing the efficiency and quality of its services and operations. Therefore, OIFC collaborates with experts to develop its offerings and acquire knowledge of consumers’ needs. Our agreement with Simpa is aimed at enhancing our communication with customers. By doing so, we shall continue our journey toward excellence and innovation,” said Mohammed bin Nasser Al Jabri, Customer Experience Manager at OIFC.
Changing client needs
OIFC’s aims to cater to clients’ changing requirements. Khedmah mobile app has been garnering more users. Ease of use, flexibility, along with paying all bills with the push of a button contribute to its popularity.
Through its various branches across Oman, the company also provides effective customer support.